FREELANCE SERVICES.

Services built for clarity, flexibility, and structured collaboration — designed to add value to a diverse range of business models and projects.

PRACTICAL STRATEGY for brand design, portfolio management and product marketing.
MODULAR & ADAPTIVE to the needs of each company, from start-up to multinational.
PROVEN METHODS & TOOLSETS that provide the structure to effective thinking and making.
COLLABORATIVE WORKING with stakeholders, domain experts, and business managers.
FLEXIBLE ENGAGEMENTS from fixed-fee projects to an agreed day rate.

Plot trends from their roots into the near future — to guide the strategic path of your brand.
Identify key category drivers – based on changing needs, technology and regulations.
Define core commercial foundations – that create effective value and scale for sustainable growth.
Playbooks that evolve with the business — from initial canvas to annual and 5-year planning.
Structured and flexible brand definition — connecting a brand vision to a purpose and value proposition.
Organizing architectures – based on people’s needs and category dynamics.
Founded on the 4Cs of category, competitor, customer and company — aligned through stakeholder interviews.
Strategic analysis – connecting reports and data to field research and group studies.

Communication platforms – supported by cultural and category insights.
Digitally-led services – that service people's needs and drive positive behaviours.
Exploring the right spaces for innovation – based on people's needs and market fit.
Motivating behaviours at scale — by translating propositions into a clear value exchange.
Expertise in retail strategy — from range design to technology-driven experiences.
World-class design strategy for packaging — founded on semiotics and competitive distinctiveness.
Key sustainability projects — FMCG, smart cities and mobility, clean-tech and industrial carbon-cessation.
Range of ESG services — from strategy and systems think to product design and behavioural change.