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FREELANCE STRATEGIST

Hello. My name is Adrian and ELECTRØ is my independent strategy studio in East London.

I am an optimistic, freelance strategist specialised in brand strategy and product marketing. After leading teams at some of the world’s most innovative agencies, I continue to work with entrants, household names and the world’s enterprises to rethink their pathways to growth.

Proudly Gen X – the acid house generation that built the internet and sparked the rise of artificial intelligence. The bridge from analogue into digital, mixing rebellious creativity with adventures in technology.

A fascination with the speed of change at the heart of leading brands has been a defining theme for the past two decades – spending the last couple of decades writing strategic playbooks that help complex businesses make sense in an uncertain, technology-driven world.... read more

PLAYBOOK FOR AN UNCERTAIN WORLD

MINI BRAND STRATEGY PLAYBOOK

BLUEPRINT FOR
EMBRACING
CHANGE

THE 4c STRATEGY
FRAMEWORK

A FOUNDATION 
FOR MODERN
BRANDS

THE BRAND
VALUE
MODEL

BRAND DESIGN
AND THE
VALUE CHAIN

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UNCERTAIN WORLDS

BRAND DESIGN
AND SYSTEMS THINKING

REWIRING THE FUTURE

DESIGNING 
A NETWORKED ENTERPRISE

WORKING WITH LEADING STUDIOS

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DELIVERING STRATEGY FOR ICONIC BRANDS

Projects in food & beverage • media streaming • creators • banking & fintech • smart cities • cleantech • engineering • aeronautics • supply chain • start-up accelerators • pharma… read more

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ENSURING A BETTER FUTURE

All content is licensed under Creative Commons CC BY 4.0 — anyone can redistribute and build upon this work, even commercially, with clear attribution.

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Supporter of Skilled Workers — committed to paying contractors and partners at least three-times the UK’s Minimum Living Wage, within 14 calendar days of invoicing.

Member of Design Declares — a group of studios who have declared a climate emergency, and commit to using the tools of design to reimagine, rebuild and heal our world.

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Supporter of Stop Killer Robots — activists that reject the automation of killing, promoting the principle of human control over emerging technologies, such as AI.

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Supporter of Hope Not Hate — celebrating diversity and creating inclusive communities that recognise everyone’s hopes, dreams and contributions.

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