FREELANCE STRATEGIST

Hello. My name is Adrian and ELECTRØ is my independent strategy studio in East London.

I am an optimistic, freelance strategist specialised in brand strategy and product marketing. After leading teams at some of the world’s most innovative agencies, I continue to work with entrants, household names and the world’s enterprises to rethink their pathways to growth.

Proudly Gen X – the acid house generation that built the internet and sparked the rise of artificial intelligence. The bridge from analogue into digital, mixing rebellious creativity with adventures in technology.

A fascination with the speed of change at the heart of leading brands has been a defining theme for the past two decades – helping to grow more sustainable companies, while commercially adapting to an increasingly uncertain world... read more

MINI BRAND STRATEGY PLAYBOOK

THE 4c STRATEGY
FRAMEWORK

THE BRAND
VALUE
MODEL

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UNCERTAIN WORLDS

REWIRING THE FUTURE

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Landor & Fitch logo in white text on black background
Black background with white text that says 'Accept & Proceed'.
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Black background with white text reading '20(SOMETHING)'
Text on black background reads 'EVERYWHERE' in white, stylized uppercase letters.
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Ogilvy logo in white text on a black background
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McCann logo on a black background.
Black background with white text reading 'SAATCHI & SAATCHI'

Projects in food & beverage • media streaming • creators • banking & fintech • smart cities • cleantech • engineering • aeronautics • supply chain • start-up accelerators • pharma… read more

All content is licensed under Creative Commons CC BY 4.0 — anyone can redistribute and build upon this work, even commercially, with clear attribution.

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Member of Tech Zero — working together to make faster progress to Net Zero. Companies who join make bold climate commitments and report on progress every year.

Member of Design Declares — a group of studios who have declared a climate emergency, and commit to using the tools of design to reimagine, rebuild and heal our world.

Supporter of Stop Killer Robots — activists that reject the automation of killing, promoting the principle of human control over emerging technologies, such as AI.

Supporter of Hope Not Hate — celebrating diversity and creating inclusive communities that recognise everyone’s hopes, dreams and contributions.

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