FEATURED PROJECTS.
Due to the nature of strategy, most projects are covered by NDA.
BRAND AND DESIGN STRATEGY
An independent consultancy founded on over 25 years experience. Leading teams at the world’s innovative studios — to design better strategy for household names and major enterprise.
RETAIL: FLAGSHIP SERVICE DESIGN
Working with Nike who, while famous for their digital ecosystem, remained mainly analogue in their flagship stores — to design digital-first concepts that solved pain-points and increased basket value.
Prototypes became a foundation for concept stores in Portland and Paris.
Future vision for retail and tech
Competitive audit and threats
In-store observation and insights
Journey mapping and design thinking
6X concept development
VP presentation
RETAIL: FUTURE OF PERFORMANCE CYCLING
Working with the global design team at Specialized to reconcile the positive impact of cycling with the paradoxes of being a global manufacturer — to develop a new brand proposition and narrative that set the course to a more sustainable future.
Cycling culture and trends
Building a Net Zero enterprise
Principles of human-centred retail
Insight and co-design of brand platform
Branding of employee engagement program
Planning for agile strategy sprints
ENTERPRISE: GLOBAL BRAND REDESIGN
Consultancy with C-Level stakeholders to refresh the brand system of a major corporation. Linking their strategy for growth to a new design framework.
Non-disclosure 2025.
Competitors and category themes
Decode of the enterprise strategy
Created the design framework
Many design experiments
MVP and rollout planning
C-Level and SVP collaboration
BANKING: MIDDLE EAST
Working with a bank in Saudi, who is facing a future of rapid social and economic change — to deliver an enterprise-wide rebrand that signals the next phase of its role in KSA.
4Cs audit and stakeholder interviews
Research to define pivotal insights
Purpose, value proposition and behaviours
Workshops and design collaboration
Design concepts for new brand identity
Board approval and brand book
Rise of independent beauty
Cultural trends and audience insights
5-day hack to decode predator brands
Strategy blueprint for purpose and product
Playbook for brand publishing
SVP and Director presentations
FMCG: ICONIC BEAUTY DISRUPTOR
Running a hack with Dove, who were challenged with rapid loss of value-share to independent brands — to create a roadmap for priority innovation that would maintain category and cultural leadership.
FMCG: NORDIC FOOD & BEVERAGE
2-year project with Paulig Group, who was facing increasing commoditisation and the rise of speciality producers — to develop category and brand architectures that repositioned the portfolio, and defined opportunities for innovation.
Market analysis and competitive audit
Trends, local culture and audience needs
Scenario development and workshops
Category architecture and white spaces
Brand architecture for portfolio refresh
Design playbook for packaging
SMART ANALYTICS: PATH TO $1BN REVENUE
Keynote speech for the CEO to deliver the vision, positioning and roadmap to the company — became the well received opening statement for the annual Revenue Kick-Off with the global product and sales teams.
Stakeholder interviews
4Cs analysis and insights
Positioning development
Statements and proof-points
Collaboration with Chief of Staff
MUSIC STREAMING: YOUTH ENGAGEMENT
Partnering with Spotify, who was seeing accelerating use of TikTok to discover and listen to music — to develop new communication platforms, based on insights into youth attitudes and culture.
Macro-trend mapping
Deep dive into youth culture
Themes and pivotal insights
Definition of strategic spaces
3X springboards for creative
Director and partner presentation
FINTECH: SMART CITIES
Consulting for Visa, whose leadership in payments has the potential of delivering on the promise of more liveable cities — to develop a long-term platform for scaling urban mobility.
Trends in urban mobility to 2030/50
Key issues and rise of MaaS
Audience needs and ecosystem
Purpose, platform and proposition
Role of products and services
Driving adoption and sustainability
DESIGN STUDIO: NEW STRATEGY PLAYBOOK
Collaborating with a studio, well respected for world-class design, who were struggling to sell their original thinking — to develop a strategy playbook that allowed them to successfully grow, and open new offices in Europe, US and Asia.
School report on previous strategy
Stakeholder interviews
Competitive proposition
Strategic process, tools & methods
How to write and sell strategy
Launch and team training
CLEAN-TECH: LEADER IN CLEAN-TECH
Exploring a future for using AI to decarbonise cities, transport, industry and energy — to define a brand strategy that would take the company to IPO, and define their journey to 2050.
Key challenges to planetary boundaries
Competitive audit and positioning
Audience drivers and shared values
Framework with purpose and proposition
Workshops to co-design creative platforms
CMO and VP presentation
Retail and membership trends
Category and competitive challenges
In-store and audience insights
Client interviews and workshops
Framework for brand membership
Fresh approach using data for design
RETAIL: MEMBERSHIP DESIGN
Engaged by a leader in sustainable homeware, who was challenged with changing behaviours and the adoption of digital — to redefine the tenets of ‘membership’ and drive additional value in retail.
REGULATED PRODUCTS: SUSTAINABILITY
Partnering with a company facing the existential threat of addressing significant health and sustainability challenges — to develop the framework to communicate key milestones and better align product innovation.
Aligned goals and 5-year ESG journey
Best-in-class analysis and principles
Cultural and behavioural drivers
Pivotal insight and creative platforms
Cadence for reduced-risk innovation
Workshops and agile sprints