FEATURED PROJECTS.

Due to the nature of strategy, most projects are covered by NDA.

DESIGN STUDIO: NEW STRATEGY PLAYBOOK

Collaborating with a studio, well respected for world-class design, who were struggling to sell their original thinking — to develop a strategy playbook that allowed them to successfully grow, and open new offices in Europe, US and Asia.

  • School report on previous strategy

  • Stakeholder interviews

  • Competitive proposition

  • Strategic process, tools & methods

  • How to write and sell strategy

  • Launch and team training

  • Rise of independent beauty

  • Cultural trends and audience insights

  • 5-day hack to decode predator brands

  • Strategy blueprint for purpose and product

  • Playbook for brand publishing

  • SVP and Director presentations

FMCG: ICONIC BEAUTY DISRUPTOR

Running a hack with Dove, who were challenged with rapid loss of value-share to independent brands — to create a roadmap for priority innovation that would maintain category and cultural leadership.

FMCG: NORDIC FOOD & BEVERAGE

3-year project with Paulig Group, who was facing increasing commoditisation and the rise of speciality producers — to develop category and brand architectures that repositioned the portfolio, and defined opportunities for innovation.

  • Market analysis and competitive audit

  • Trends, local culture and audience needs

  • Scenario development and workshops

  • Category architecture and white spaces

  • Brand architecture for portfolio refresh

  • Design playbook for packaging

FMCG: SUSTAINABLE BOTTLED WATER

Engaged by Evian to reconcile their sustainable water sourcing with the criticisms they were receiving for plastic waste — to create a new brand platform that could drive their sustainability journey, and evolve their packaging.

  • Business imperative and challenges

  • Youth research and cultural insights

  • Mission, purpose and brand pillars

  • Sustainability and circularity story

  • Semiotics for brand design

  • Packaging concepts

MUSIC STREAMING: YOUTH ENGAGEMENT

Partnering with Spotify, who was seeing accelerating use of TikTok to discover and listen to music — to develop new communication platforms, based on insights into youth attitudes and culture.

  • Macro-trend mapping

  • Deep dive into youth culture

  • Themes and pivotal insights

  • Definition of strategic spaces

  • 3X springboards for creative

  • Director and partner presentation

FINTECH: SMART CITIES

Consulting for Visa, whose leadership in payments has the potential of delivering on the promise of more liveable cities — to develop a long-term platform for scaling urban mobility.

  • Trends in urban mobility to 2030/50

  • Key issues and rise of MaaS

  • Audience needs and ecosystem

  • Purpose, platform and proposition

  • Role of products and services

  • Driving adoption and sustainability

  • 4Cs audit and stakeholder interviews

  • Research to define pivotal insights

  • Purpose, value proposition and behaviours

  • Workshops and design collaboration

  • Design concepts for new brand identity

  • Board approval and brand book

BANKING: MIDDLE EAST

Working with a bank in Saudi, who is facing a future of rapid social and economic change — to deliver an enterprise-wide rebrand that signals the next phase of its role in KSA.

Launched in Q2 2024

CLEAN-TECH: LEADER IN CLEAN-TECH

Exploring a future for using AI to decarbonise cities, transport, industry and energy — to define a brand strategy that would take the company to IPO, and define their journey to 2050.

  • Key challenges for Net Zero

  • Competitive audit and positioning

  • Audience drivers and shared values

  • Framework with purpose and proposition

  • Workshops to co-design creative platforms

  • CMO and VP presentation

RETAIL: FLAGSHIP SERVICE DESIGN

Working with Nike who, while famous for their digital ecosystem, remained mainly analogue in their flagship stores — to design digital-first concepts that solved pain-points and increased basket value.

Prototypes became a foundation for reimagining the concept stores in Portland and Paris.

  • Future vision for retail and tech

  • Competitive audit and threats

  • In-store observation and insights

  • Journey mapping and design thinking

  • 6X concept development

  • VP presentation

  • Retail and membership trends

  • Category and competitive challenges

  • In-store and audience insights

  • Client interviews and workshops

  • Framework for brand membership

  • Fresh approach using data for design

RETAIL: MEMBERSHIP DESIGN

Engaged by a leader in sustainable homeware, who was challenged with changing behaviours and the adoption of digital — to redefine the tenets of ‘membership’ and drive additional value in retail.

RETAIL: FUTURE OF PERFORMANCE CYCLING

Working with the global design team to reconcile the positive impact of cycling with the paradoxes of being a global manufacturer — to develop a new brand proposition and narrative to set the course to a Net Zero future.

  • Cycling culture and trends

  • Building a Net Zero enterprise

  • Principles of human-centred retail

  • Insight and co-design of brand platform

  • Branding of employee engagement program

  • Planning for agile strategy sprints

REGULATED PRODUCTS: SUSTAINABILITY

Partnering with a company facing the existential threat of addressing significant health and sustainability challenges — to develop the framework to communicate key milestones and better align product innovation.

  • Aligned goals and 5-year ESG journey

  • Best-in-class analysis and principles

  • Cultural and behavioural drivers

  • Pivotal insight and creative platforms

  • Cadence for reduced-risk innovation

  • Workshops and agile sprints