WHAT I DO

HELP BRANDS DESIGN BETTER STRATEGIES—from futures to culture.

  • STRATEGY THAT IS ACTIONABLE: focused on shifts in behaviour, technology and regulation.

  • DESIGNED FOR CONNECTIONS: modern systems and stories that build stronger brands.

  • SUSTAINABLE AT THE CORE: from purpose and business models to platforms and products.

  • COLLABORATIVE AND NETWORKED: partnerships that improve experiences and capabilities.

ABOUT ME

I am an optimistic, freelance strategist specialised in brand design, technology and sustainability. I have led teams at some of the world’s most innovative studios – working with brands from start-ups and scale-ups to large enterprises.

Proudly Gen X — the acid house generation that built the Internet and sparked the rise of artificial intelligence. The bridge from analogue into digital, mixing rebellious creativity with adventures into technology.

A fascination with the speed of change at the heart of leading brands has been a defining theme for the past two decades – helping to grow more sustainable companies, while commercially adapting to an increasingly uncertain world... read more

BRAND SHIFT 2050

A MANIFESTO FOR A NET ZERO SOCIETY

UNCERTAIN WORLDS

CONNECTED BRANDS AND SYSTEMS THINKING

REWIRING THE FUTURE

THE NETWORKED ENTERPRISE AND SUSTAINABLE GROWTH

MODERN BRAND STRATEGY

PROCESS FRAMEWORKS

THE Book Club

RADICAL THOUGHTS

Projects in food & beverage • music streaming • creators • banking & fintech • smart cities • clean tech • artificial intelligence • start-up accelerators • post-pandemic pharma… read more

All content is licensed under Creative Commons CC BY 4.0 — anyone can redistribute and build upon this work, even commercially, with clear attribution.

Member of Tech Zero — working together to make faster progress to Net Zero. Companies who join make bold climate commitments and report on progress every year.

Member of Design Declares — a group of studios who have declared a climate emergency, and commit to using the tools of design to reimagine, rebuild and heal our world.

Supporter of Stop Killer Robots — activists that reject the automation of killing, promoting the principle of human control over emerging technologies, such as AI.