WHAT I DO

HELP BRANDS FIGHT FOR GROWTH IN FAST MOVING MARKETS. ACCELERATING THEIR PATH TO A POSITIVE FUTURE.

  • STRATEGY THAT ACTIONABLE: focusing on shifts in behaviour, technology and regulation.

  • DESIGNED FOR CONNECTIONS: modern systems and stories that build stronger brands.

  • SUSTAINABLE AT THE CORE: from purpose and business models to platforms and products.

  • COLLABORATIVE AND NETWORKED: partnerships that improve experiences and capabilities.

ABOUT ME

I am a freelance brand & design strategist, who has led teams at some of the world’s most innovative studios – working with brands from start-ups and scale-ups to large enterprises.

A fascination with the speed of change at the heart of leading brands is what led me to become a strategist. This has been a defining theme for the past two decades – helping to build more sustainable companies, while commercially adapting to an increasingly uncertain world.

My focus is the intersection of design, technology, and sustainability… read more

BRAND SHIFT 2050

A MANIFESTO FOR A NET ZERO SOCIETY

UNCERTAIN WORLDS

Connected Brands AND SYSTEMS THINKING

REWIRING THE FUTURE

THE NETWORKED ENTERPRISE AND SUSTAINABLE GROWTH

MODERN BRAND STRATEGY

PROCESS FRAMEWORKS

THE Book Club

WANT TO HEAR ABOUT NEW ARTICLES?

Projects in food & beverage • music streaming • creators • banking & fintech • smart cities • clean tech • artificial intelligence • start-up accelerators • post-pandemic pharma… read more

All content is licensed under Creative Commons CC BY 4.0 — anyone can redistribute and build upon this work, even commercially, with clear attribution.

Member of Tech Zero — working together to make faster progress to Net Zero. Companies who join make bold climate commitments and report on progress every year.

Member of Design Declares — a group of studios who have declared a climate emergency, and commit to using the tools of design to reimagine, rebuild and heal our world.

Supporter of Stop Killer Robots — activists that reject the automation of killing, promoting the principle of human control over emerging technologies, such as AI.